Tuesday, March 15, 2016

Bring Back the Bees: Canada

Environmental & Science Education
Sustainability
Edward Hessler

By Lagonx (Own work) [Public domain],
via Wikimedia Commons
Honey Nut Cheerios Canada has launched a Bring Back the Bees campaign.  It is a very cleverly designed program, an attention getter. Buzz the Bee is absent from the redesigned cereal box. What remains of Buzz the Bee is a ghost like image, a hollow space which reminds us of the empty space an environment has without all the environmental services that bees provide.

One goal is to plant 35 million wildflowers across Canada, one for each person who lives in Canada.

Bee Lab University of Minnesota entomologist expert Maria Spivak supports this program.

An article in the Huffington Post provides more information, a video and an image of the new box.  The campaign is in both English and French and will run through July.  The HuffPost article notes that Bee Lab University of Minnesota entomologist expert Maria Spivak supports this creative and important initiative.

Meet Buzz the Bee here.

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